L'OREAL Acquires Carol's Daughter

 L’Oréal USA announced the signing of a definitive agreement to acquire Carol’s Daughter. Created by Lisa Price in 1993, the beauty brand had net sales of US $27 million in the past 12 months!

Lisa Price sayed:

“I have worked hard for the past 21 years nurturing my brand and am thrilled that we will have a new home with L'Oréal USA. L’Oréal has a proven track record of helping established companies achieve their full potential while staying true to the core of the brand and they have an understanding of the future of multi-cultural beauty. I could not be more proud to begin this next chapter of the Carol's Daughter brand with them. I know that my mother (Carol) is smiling as well.”

Frédéric Rozé, President and CEO of L’Oréal USA. added,

“Carol’s Daughter possesses an expertise in the multi-cultural consumer segment, a rapidly expanding market that represents an important growth opportunity in the beauty industry,” said “This acquisition will enable L’Oreal USA to build a new dedicated multi-cultural beauty division as part of our Consumer Products business, and strengthen the company’s position in this dynamic market.”